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Put your message directly in the hands of your customer with mobile advertising. Mobile Marketing has many advantages over print, radio, TV, and other "traditional" forms of advertising. Mobile advertising is the ONLY marketing channel that can be incorporated into all other marketing channels. Your keyword and our short code can be incorporated into your web site, e-mail distribution, direct mail, and television and radio campaigns.
Mobile advertising is FLEXIBLE, EFFECTIVE, MAINSTREAM, and MEASURABLE.
Flexible
Our system has the capability to send out several values of coupons (high, medium, low). Your customers will remain excited about receiving your message (because they know they may receive a really great deal), but you don't have to give away a great deal of product to keep them interested in receiving your message.
Mobile coupons can be changed at any time. You can change your offer weekly, if desired. This allows you to measure the response and ROI for different marketing campaigns.
Effective
Your message will reach your customers -- 95% of all text messages are read within 30 seconds (compare to e-mail average read rates of 5%). If your business is collecting e-mail addresses, you should also be engaging your customers via a mobile channel.
Our customers are reporting redemption rates of 5-15% (compare to average paper coupon redemption rate of less than 1%).
Mainstream
Text messaging is used by 2/3 of all mobile consumers in the 18-50 age range (LIMBO, 2009).
In the US, text message volumes are exploding (see graph below, CTIA 2008).
33% of mobile consumers recall seeing Mobile Advertising in Q4 2008 (LIMBO, 2009).
75% of new cell phone buyers cite 'text messaging' as the 'most important' feature on their device.
Measurable
We can provide you with monthly message counts so you know the message reach. By tracking redemption in store, you can determine the percent of customers that responded to your message. With radio or print, you have to solicit this information from your customers to ask them if they heard or saw your message. With 95% read rates, you are guaranteed your mobile customers received your message.
To learn more about mobile advertising, Contact Us.